Buy Google Stock Dammit. Buy it Soon.

WHY BUY GOOGLE (ticker symbol- GOOG)-- by Rich Birecki

Okay, it has been a long time since I have made a financial pick. last year I purchased Google (GOOG) at 450 for a client's account I am managing, and sold it 597. I will go over the reasons I bought it then and am recommending it now.

The original why: Simply put, my life was becoming Googlefied. Having purchased an Android phone, I found it Vastly superior to the Palm phone that it replaced. To download email in real time on it, I set-up a gmail account which I found to be, infinitely superior to yahoo. I likely would not have set-up gmail had I not purchased the smart-phone. To search the internet on my phone, I merely speak into it, it decodes the sound waves, and gives me very reliable results via the Google search engine. My schedule, done by Google. Heck, i am even writing this blog powered by google blogger, with google ads around it, so when you click one after you read this, Google and my company split a few cents. 

Google also has a huge moat around their castle. This is a term coined by Warren Buffet, meaning that a business would be hard to overtake/ attack/ because they have a competitive advantage that is hard overcome. This may be owning a top notch brand name like Coca-Cola, really high barriers to entry, whether they be government protected monopolies that still take place in some countries, or huge amounts of capital needed to get into the business, (think offshore oil drilling.) Facebook's moat is the social network's the ubiquity of use. How are you going to get facebook users to your competing site when all their friends are on facebook?

Google's moat is the name brand recognition of its search engine, the general goodwill it has, and it's technology. You really aren't going to get much better search results than Google, especially as they continue to refine their algorithims as all good companies do. Yes, Bing is pretty good, and gaining some market share, but Google will remain at the top of the heap. 
Simply put, pending a valuation inspection, I like to own stock in companies whose products I use and like. Google has a tremendous amount of goodwill with me.

WHY BUY GOOGLE NOW?

1. It is cheap. It has dropped down to only slightly above the level I originally purchased it for my client. Google's earnings have been very good, and expanding, so I never thought that I would be able to purchase it for the same price almost a year later. They are trading at 18x current earnings. 

2. their search engine keeps getting better. Results are better, with less spam than before, and more indexed pages. Way more than Bing, and with better results. (Though Bing is getting better as I said as well)

3. depressed earnings. Google could show Wall Street much higher earnings, except they invest sooo much into Reasearch and Development. Current CEO, and Google founder, actually upped R + D last quarter by a good margin. Many CEO's look for short term fixes, and become momentary heroes on Wall Street by increasing the next few quarters earnings, at the expense of slashing the innovative parts of companies that fuel their long term growth, but then the company atrophies and starts dying  a slow death.
Google will continue to innovate and lead. 

4. Of course when a company gets to be this size, many ambitious employees leave for start-ups, often of their own, but Google gave out extra bonuses last year to keep their talent. It is pretty obvious that Google has Talent there. Furthermore, Google encourages employees to take one day a week to work on anything they like that are not part of their current project. This is where Google translate and Gmail have come from. 

5. Even if we have inflation, which is likely based on the infusion of money the Fed has injected into our economy as an artificial way to prop up financial markets rather than allowing real growth and innovation to lead the way, the real price of google ad sales will not change too much based on inflation. Ad link sales are very elastic and scale-able. 

6. Google is already has driver-less cars going between San Fran and LA. Just the other day, the Nevada legislature passed a bill to begin allowing testing of such driver-less cars. That is the future baby, that is innovation, and with a software brand name that I associate with Google, I would certainly be interested. "Car, gym, now!"

7. Google wallet. Taking on the banks and credit card companies by turning your phone into a wallet where you swipe your phone and it charges your credit card. Who likes to look through their wallet every time they pay. This is in the testing phase but has massive potential. 

8. Android Operating system for Smart Phones. Yes, it dominates the smart phone market, having more market share than the Iphone. Of course, Apple actually makes the bulk of the money in the smart phone field, way more money than Google who has more market share, who essentially gives away the Android operating system for free. But now Google can monetize the system not only via Google search, (as they do with me via my gmail account I had to set-up), coupon deals based on your location. but also Google wallet described above ... 

9. CASH- Additionally, Google has $114 a share in cash. As of June 27, 2011, Google trades at about $475 and 18 x earnings. if Google were to distribute every $ they have in  the bank to shareholders, you would be buying this innovative company for something like 14 x earnings. Ummm ... that's not expensive for an old stalwart company experiencing little growth ... 

The Case Against Buying

point #1: the market is in the doldrums, economic upheaval is on the horizon--
Rich's answer: Yes, the market is going down at the moment, and that makes for buying opportunities like this one. Buy low sell high. Google might go down to 400 with the rest of the market, but in a few years it will likely be like $650 + 

point #2: Google is being investigated by the FTC and the European Union for monopolistic practices. 
Rich's Answer: Yes they are. Some small British company that did comparison shopping complained that Google was intentionally pummeling them in search results because they are a competitor. #1-- good luck proving that Google intentionally targeted you. #2-- Google has so much to lose by not offering good search results. If users don't get what they want, they can always move over to Bing or whatever fledgling search engine appears. Google is not going to punish a "competitor" intentionally and lose their core business! 
These Fears are what drives down the stock, making the stock even cheaper and more of a buy!

point #3: Larry Ellison, and Oracle, who bought Sun Microsystems primarily for their crown jewel of  Java Software  are suing Google for billions of $$.
Rich's Answer: yes, Oracle is claiming that Google is violating their patent in incorporating Java software in building the architecture of the Android phone system. Google claims they licensed open source code from Java, Oracle claims otherwise. According to research I have read, Oracle is a favorite to win the law suit (but not a sure thing) 

The bottom line: I think that Google stock is a SCREAMING buy right now. I am tempted to put most of my remaining cash into it! I just believe in the company, think the price is right, and believe in two years, I'll have a 50% + return on my investment. 
Thoughts, something i overlooked, i want to know! 
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Note: You make your own financial decisions. This is just my opinion. While Rich might be a Certified Genius, (his certificate is in the shop being framed) you cannot hold him liable if his predictions turn out to be incorrect. 

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