Apple's IBeacon system Seems to be a Hit in early Testing

When we look for stock's to invest in you want to look at companies that continue to make incremental improvements that benefit their customers. 
Though it's obviously the most followed company in the world, and the change to bottom line revenue will be tiny (especially at first) early tests show that Apple's IBeacon system is possible dynamic changer of businesses.  
Try not to get caught up in the day to day movements of stocks and look for the long term. Apple is a well managed company that continues to improve. 
This source of the below info is taken from a column in Forbes which I have sifted through for and am quoting the most relevant info. 

And Finally… Fries With Your Phone?
Apple’s iBeacon system is slowly gaining prominence with architects and retailers. A recent trial with McDonlads shows how much of an impact the software system mixed with low-energy Bluetooth hardware can have on consumer interactions. Push an offer to them, and the conversion rate is close to one in twelve. Forbes’ Aaron Tilley takes a closer look:
Twenty-six McDonald’s franchises in Columbus, Georgia have been testing out the technology with its customers. In a four week trial, these fast food joints have been pushing special deals for McChicken Sandwiches and 10-piece Chicken McNuggets. The promotions pushed McChicken Sandwich sales up 8 percent and Chicken McNuggets up 7.5 percent.
“In the [fast food world], these are big numbers,” said Robert Hanczor, the CEO of San Diego-based iBeacon startup Piper, which made the app for McDonald’s to send the promotions. “They saw significant statistical change in consumer behavior.”
iBeacon makes you money. You can’t have a clearer marketing statement than that.


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