Here's Why Apple Pay Will Catch on Quickly with Consumers


The simple reason why Apple Pay will catch on is a new pain introduced to consumers which will create adoption at a much quicker level. 

Most analysts discuss the slowing adoption of Apple Pay, but recent changes in US Law are making it necessary to read chips on the credit cards, which takes longer at checkout (substantially longer given the time sensitive society we live in) 

Apple Pay offers security via biometrics and tokenization and consumers will have new reasons to take the plunge and adopt Apple Pay. 

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